YOU'RE HERE BECAUSE THE WORLD OF CORPORATE EVENTS IS CALLING YOU.

And you're ready to get started.

I've got good news for you, my friend.
You've come to the right place.

I'm Caryl Lyons

Corporate event designer, owner of ROAR events, educator and hotel lover.  I'm excited that you're here. Why?

 







BECAUSE THE WORLD OF CORPORATE EVENTS NEEDS YOU.

Over the last 27 years, I've seen corporate event planning go from boring, bland, generic conference spaced-centered world to one that is colorful, experiential, and FUN.

I've also seen the industry grow exponentially - and it's all hands on deck.

Are you in?

IF YOU'RE READY TO ENTER THE CORPORATE EVENT PLANNING WORLD,
YOU'RE IN THE RIGHT PLACE

I teach event planners just like you to:

  • create amazing event experiences,
  • feel more confident,
  • make more money,
  • get their time back, and
  • gain real-life corporate event knowledge they can use right now.
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BASED ON A COMPARISON OF AVERAGE FEES, ONE
CORPORATE EVENT CAN
BRING IN THE REVENUE YOU'D 
GAIN FROM THREE PRIVATE WEDDINGS.

THE WORLD OF CORPORATE EVENTS HAS IT'S OWN UNIQUE OPPORTUNITIES

Corporate event planning isn't like planning a wedding.

Weddings are great - I love planning them as much as the next event-minded person!

But corporate events has a lot to offer YOU as a planner.

They offer more flexibility, fewer weekends, and (in many cases) more creative license to really flex those event planner muscles (I know you've got them)!

If you're ready to have more control, creativity, and good old cash...

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IT'S TIME TO GET STARTED WITH CORPORATE EVENTS.

My friend: There is no limit to your potential success. All you need is the right knowledge and skills to push you forward. Whether you are a seasoned wedding planner looking to expand your reach and land corporate clients or a junior coordinator striving to show your worth and get promoted... you're in the right place.

STRUGGLING WITH WHERE TO START? YOU'RE IN LUCK.

I've created 2 courses that will catapult your event planning business to success.

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ROAR playbook

Your Gateway to Remarkable Corporate Events and a Successful Business.

The ROAR playbook is the perfect solution for planners who want to add corporate event planning to their business...and want to do it the right way.

LEARN MORE
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Market to ROAR

Access to My Top Secrets to Market an Event Planning Business Effectively.

Market to ROAR is a membership for new corporate event planners looking to step up their marketing game and boost their event planning client roster.

LEARN MORE

HUNGRY FOR SOME CORPORATE EVENT KNOWLEDGE WHILE YOU WAIT?

 

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4 Mistakes to Avoid when Adding Corporate Events as a Service

This resource will help you identify where your marketing might be confusing potential clients, so you know what to fix to start booking more.

Download the 4 Mistakes Now
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ROCK Your RFP: Wow Potential Clients with these Questions

Want to win that client? Make sure you're covering all your bases and asking the best questions. What should you be asking? Find out the questions I've used to wow clients for 27+ years.

WOW Your Next Client with these Questions
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The Corporate Event Emergency Prevention Checklist

From last-minute printer mishaps to directing guests to their conference rooms, last-minute emergencies can happen. This short and sweet emergency checklist will help you avoid them.

Download your Checklist NOW!
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10 Ways to Make an Event Space Larger

Whether you're currently planning an event in a small space or you want to know how to prepare for a future one, here are 10 ways to help you make any event space feel larger.

Make your Event Space Bigger in No Time!

SEE HOW THESE COURSES HAVE TRANSFORMED OTHER
EVENT PLANNERS' BUSINESSES.

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DeNeitra Burnett
Founder & CEO
SAVVY EVENTS

Purchasing the ROAR playbook was one of the best investments in my business. Now that we solely produce and design brand and corporate events our revenue has increased by roughly 40%.

 

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Marci Bogs
Founder
MARCELLA CAMILLE EVENTS

If you’re a wedding planner, you’re in the event industry, and you’re looking to get into corporate events, this is definitely the course for you.

 

 

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Cheryl Bailey
Founder & CEO
YELLOW UMBRELLA EVENTS & 
41 PALMS EVENTS

After going through the Market to ROAR course, I adjusted my company, my marketing, and my message so I can reach my ideal client. I highly recommend the Market to ROAR course if you’re already an event planner. It will help take your business to the next level much faster.

The latest on Instagram

 

I’m Caryl Lyons, creator of the Playbook e-course and owner of ROAR Events in San Francisco. Having worked for notable corporations like Condé Nast and Symantec Corp. as an employee and then independently with Roar Events, I’ve gained unique insight into the world of corporate event planning. In other words, I’ve been on both sides of the conference table! I know how to put together a creative brief and an event proposal. I can plan a meeting with the internal marketing team and sit down with the CEO to review the moodboard.

Learn More

I'm Caryl Lyons

Corporate event designer, owner of ROAR events, educator and hotel lover.

I'm excited that you're here. Why?

 







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